Tuesday, April 19, 2011

Beware the nut factory

This really got to me:


I bought a pack of peri-peri cashews from a local supermarket yesterday and made the unfortunate mistake of reading the packaging. Here's what it said>>>


"Nestled in the fertile valley of the Langeberg Mountains and refreshed by the waters of the Keisie and Kingna Rivers, lies the idyllic town of Montagu. It is here, in the this abundant green haven, that we've packed the tastiest dried fruits and nuts and brought them to you to enjoy time and again."


While reading that little story my imagination was taken on a journey through these amazing mountains, diving into cool clear mountain streams and... hay wait a sec, did they say "It is here that... we've packed the tastiest dried..."???


I must investigate, why would they say 'packed' when they could use awesome words like harvested, plucked, nurtured... that single word threw me off. So I picked up the packet and examined it more carefully before I noticed the horrific truth. There in font size 2 next to the bar code at the bottom corner of the pack "PRODUCT OF TANZANIA / VIETNAM"!


AHAAAAAAAA!


Deceiving Bastards! You've described the idyllic and pristine location of your FACTORY. The depot in Montagu where all the trucks carrying imported goods (from third world, war stricken, human rights abuser, child labour driven countries...) which arrive for repackaging and distribution in South Africa! An even bigger slap in the face is the fact that they confess they are running an industrial operation in such a naturally beautiful "haven". Why not stick your factory in a designated area within a city? It's rather suspicious... I could go on, instead I suggest printing this label:


"Chugging smoke and pollutants into the fertile valley of the Langeberg Mountains and poisoning the fresh waters of the Keisie and Kingna Rivers, lies our Nut packaging factory. It is here, in the this abundant green haven, that we've decided to build our evil empire by importing the tastiest dried fruits and nuts and selling them to you at ridiculously high prices to fund our weapons of mass destruction project."


So there...